Green Screen Shirt

After 67 years, Harry Rosen may have finally created the most versatile shirt ever… virtually, at least. In time for Father’s Day (during COVID), Harry Rosen launched a clothing innovation for WFH dads who suffered a long year stuck in countless video calls. 

The Harry Rosen ‘Green Screen Shirt’ adapts to any occasion. This limited-edition cotton button-down is green-screen-green—a specific shade that unlocks unlimited colour and pattern possibilities on video chats. How it works is simple. By hitting the green screen checkbox on Zoom and then choosing a pattern, wearers can change the design of their shirt within seconds. It uses Zoom’s built-in green screen functionality in a new way to bring some much-needed variety to dad’s millionth meeting. 

The ‘Green Screen Shirt’ was the centre of a Father’s Day giveaway on Harry Rosen’s Instagram. Harry Rosen followers needed only to like, comment and tag two friends in the post for a chance to win this limited-edition line. Lucky dads who received the shirt had access to a variety of exclusive Harry Rosen designs in both regular and animated patterns. Designs ranged from classic colours for work to more flashy patterns for play. They were also able to upload any photo of their own, making this shirt the first truly fit for any occasion. The idea stems from its founding principle—to help men dress their best and feel their most confident in any situation. 

Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Art Director: Anton Garneau, Michael Romaniuk
Creative Director Harry Rosen: Christine Kwan

Writer: Luke McNeil, Marco Buchar
Account Team: Michael Brathwaite
Producer: Christine Taranco, Andy Chitty
Production House: Zulubot
Production/Technical Advisor: Adam Palmer
Editor/Colourist: Felipe Chaparro
Photographer/Videographer: Kyle Wilson, Matt Watkins
Photo Retoucher: Jim Tinios