Green Screen Shirt

In time for Father’s Day (during COVID), Harry Rosen launched a clothing innovation for WFH dads who suffered a long year stuck in countless video calls. The Harry Rosen ‘Green Screen Shirt’ adapts to any occasion. This limited-edition cotton button-down is green-screen-green—a specific shade that unlocks unlimited colour and pattern possibilities on video chats. How it works is simple. By hitting the green screen checkbox on Zoom and then choosing a pattern, wearers can change the design of their shirt within seconds. It uses Zoom’s built-in green screen functionality in a new way to bring some much-needed variety to dad’s millionth meeting.

Agency: Zulu Alpha Kilo

Omni Channel Strategy, Creative Leadership, Cross Functional Partnership,
Creative Concept, Creative Production & Brief, on Set Art Direction